Welcome to the Watauga County Schools Communications Department Page!

Two of our Communications initiatives that have a positive impact on both our district culture and on community engagement are "Staff That Shine" and #StudentVoices.

Below you will find information about each.

Thank you for staying up to date with our district!

-Bailey Little, Director of Communications and Community Relations

WCS Social Media Platforms

Currently our district uses Facebook primarily and each school in our district has its own Facebook page. We also have a district X account (formerly Twitter). Below are links to both pages. Please note that in the summer of 2026 we will be retiring our X account and creating a district Instagram account.

Watauga County Schools Facebook Page

Watauga County Schools X Account

WCS Staff That Shine

This is a staff recognition initiative that was started during 2024-2025 school year. It was a success and has brought joy to so many staff members across the district, therefore, it was continued in the 2025-2026 school year. We hope to maintain this initiative! At the end of each month, we present the "(month) (year) Staff That Shine!" on our Facebook page. This is something everyone looks forward to. Staff who receive shout-outs receive an email from Ms. Little sharing the news before the end of the month, so that they can see and appreciate the message before it is shared out to the wider community. Anyone in the community can submit a "Thank You" to any WCS employee at ANY school or site during the school year.

Staff That Shine Google Form for 25-26 School Year 

Student Voices Initiative

This exciting project kicked off during the 2025-2026 school year as a result of reports and findings by the National School Public Relations Association (NSPRA). 

As mentioned in their reporting, “When students have authentic ways to contribute and feel heard, it transforms their relationship with school.”

The goal of this project is to find ways to strategically add students to creating content that is used for district communication. Since students and student outcomes are at the core of our mission and vision, incorporating them into our messaging will make a huge positive impact!

Students can use skills they have learned through their classes and organizations (digital art, journalism, broadcasting, interviewing and marketing).

We look forward to sharing student created projects throughout the remainder of the school year from all of our K-8 schools and WHS/WIA to elevate student voices in our communication efforts!

Below is a link to a separate webpage where projects from each school will be shared throughout the school year.  

Ms. Little extends gratitude to each school administrator for their support and for the staff members and students she has partnered with so far on this project.

 

Bethel School- Ms. Cheyenne Ross

Cove Creek School- Mrs. Jenna Doll

Mabel School- Mrs. Katie LeGrand

Valle Crucis School- Mr. Allen Ingram and Mrs. Laurie Blalock

Planning podcasts and news broadcasts!

 

More partnerships and news to come! 

Student Voices Project Webpage